Sip & Savour 2023: A month-long celebration of native cocktail tradition

From now until March 26, 1-Group is again with its month-long Sip & Savour marketing campaign. Launched as an annual initiative final 12 months, Sip & Savour is a celebration of native cocktail tradition and the spirit of camaraderie inside the business. The second version this 12 months will once more transpire throughout eight key retailers with activations together with bar collaborations, drink-and-dine programmes, visitor shifts and happenings all through Singapore.

Visitor and in-house bartenders are set to interpret and create their very own distinctive cocktail in collaboration with Johnnie Walker Gold Label, the official alcohol associate of Sip & Savour. Along with campaign-exclusive Highball variants, an thrilling calendar of events, model activations with the likes of Hendrick’s and Aperol, Grill Out nights, alongside brunch and eating specials await. Right here’s what went on to date, and what’s upcoming:

In-house Marketing campaign-Unique Cocktails

Reflecting the distinctive blends and the vibe of every venue, stay up for distinctive stirred and shaken Johnnie Walker Gold Label cocktails by in-house bartenders equivalent to:

• 1-Atico: Excessive As Gold ($20), a spirit-forward drink with Johnnie Walker Gold whisky, vanilla liqueur, spiced syrup and honey water.
• 1-Arden: Backyard Pitch ($20), a simple, citrusy and floral cocktail with peach liqueur, yuzu and orange juice, and do-it-yourself rosemary orange with a sprig of burnt rosemary.
• The Alkaff Mansion: Golden Glitz ($20) is a twist on the traditional Whisky Bitter with with hints of lemongrass and do-it-yourself honey crystals
• Yin Bar at The Riverhouse: The royal-sounding Golden Palace ($20) sees apricot brandy, cinnamon syrup and kaffir lime leaf.
• Wildseed Bar at The Summerhouse: Transport your self to the meadows of honey with Prés de Miel ($22), which shakes up raspberry liqueur, strawberry syrup, chocolate bitters, lemon, and egg white. Topped up with soda, it’s simply what you could quiet down on these sunny days.

Bartender Collaborations & Visitor Shifts

In addition to cocktails at 1-Group’s spots, witness a artistic cross pollination initiative all through varied bars in Singapore. The marketing campaign contains six Highball-style cocktails by bartenders from Low Tide, The Retailer, The Dragon Chamber and extra. There’s additionally unforgettable visitor shifts like at The Vault (The Alkaff Mansion) on March 25, 2023. The collab will see the Malaysian bar workforce from Budi Bar Melaka shaking up a storm with their Malaccan-style fruity tipples.

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Drink & Dine Activations

That’s not all. Amp of the cocktail enjoyable with themed brunches, dinners and grill-outs to gasoline up. Amongst the upcoming gatherings is the Sip & Savour Closing Grill-out Get together at The Summerhouse. The cocktail affair wraps up with inside the lush and vibrant setting the place attendees can anticipate an abundance of char-grilled meats, scorching seafoods with pairing choices of all 8 Sip & Savour-exclusive cocktails. There’s additionally an unique shock rotation of visitor bartenders in addition to dwell performances. That’s what we name going out with a bang!

1-Group’s Sip & Savour 2023 runs from now until March 26, 2023 at varied areas. For extra info and calendar of occasions, click on right here.

This text was first printed in Metropolis Nomads.